Download Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj PDF

By Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman

This e-book offers the newest learn and up to date reviews within the box of nationwide model and personal label advertising and marketing. It covers a variety of themes, together with retailing, advertising, common company, psychology, economics and facts. It addresses assorted parts of software, akin to model naming and packaging judgements, cost elasticity, positioning, branding, buyer motivation, on-line groups, fiscal trouble, techniques in progress and mature inner most labels. The contributions are geared up in line with the subsequent issues: client behaviour, strategic judgements, branding, marketplace developments and theoretical study. The booklet provides a suite of unique, rigorous and suitable contributions from the 2015 nationwide manufacturers and personal Label advertising and marketing convention in Barcelona.

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Multivariate data analysis. London: Pearson Prentice Hall. , & O’Mahony, G. B. (2001). Exploring the links between wine choice and dining occasions: Factors of influence. International Journal of Wine Marketing, 13(1), 36–54. , & Bond, M. H. (1988). The Confucius connection: From cultural roots to economic growth. Organizational Dynamics, 16(4), 5–21. 1016/0090-2616(88)90009-5. , & Dimitratos, P. (2013). Confucian dynamism and Dunning’s framework: Direct and moderation associations in internationalized Chinese private firms.

Nenycz-Thiel and J. Romaniuk Table 1 Categories and PLs included in the research Category Carbonated Soft drinks Chocolate Fuel Banking Key distinguishing features Traditional grocery product Frequent repeat purchase category Only one standard PL Traditional grocery product Frequent repeat purchase category Multi-tier PL, including premium PL Frequent repeat purchase category Does not require grocery shopping to buy, but purchase influenced by retail location Service category Purchase not influenced by retail location PL brands Tesco Everyday Value (lower tier) Sainsbury (mid tier) Tesco Everyday Value (lower tier) Tesco (mid tier) Tesco Finest (premium) Sainsbury Basics (lower tier) Sainsbury (mid tier) Sainsbury Taste The Difference (premium) Tesco Sainsbury Tesco Sainsbury analysis and report on the Nagelkerke R2, Exp (b) and their p values based on the Wald significance test.

Chang, S. R. (2012). A cross-category and cross-country analysis of umbrella branding for national and store brands. Journal of the Academy of Marketing Science, 40(1), 86–101. , & Martos-Partal, M. (2012). Role of retailer positioning and product Gonza´lez-Benito, O category on the relationship between store brand consumption and store loyalty. Journal of Retailing, 88, 236–249. Hem, L. , Iversen, N. , & Olsen, L. E. (2014). Category characteristics’ effects on brand extension attitudes: A research note.

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